Fashion notebook: Marrakech, source of inspiration for the world of Parisian fashion
Only a 2.5 hour flight from Paris, Marrakech transports you to a completely different space-time.
Marrakech, city of art
The city has always attracted local and international artists and designers. A mix of culture, this modern city has retained its authentic atmosphere and attracts visitors from all over the world!
The thousand-year-old medina of Marrakech
What makes its strength more than ever is its mix of colors. From the red of its walls, through the green of the roofs of its riads, to its legendary Majorelle blue, Marrakech adorns itself with its most beautiful assets!
But it is also the sounds that spread there, a combination of traditional songs and uninhibited contemporary music.
It is also its unique lights that illuminate the city, from Jamaa el-Fna square to the perimeter of its ramparts.
It is the scents of spices and flavors that we find in the stalls of its small streets that contribute to its character.
A Marrakech artisan and his colorful storefront
In short, these are all the things that make the excitement of the ocher city a dream for fashion houses around the world.
From small local designers to new African fashion brands, to major Parisian fashion houses; many are scrambling to capture a piece of the multicultural and bohemian spirit that resonates in this city.
A Bohemian spirit at the crossroads of times and cultures in which Bahaar fully recognizes itself and which animates its founders.
Marrakech, scene of the story of Yves Saint Laurent, who came from Paris and fell in love with the city, was fascinated by Berber outfits, Moroccan fabrics and leathers; as evidenced by the Museum in his name which has just opened its doors. Saint-Laurent, which, in its wake, attracted a new generation of artists.
All fascinated by the bustling culture and craftsmanship in Marrakech, while breaking fashion codes and revisiting the traditions of the medina.
Contemporary heir to this fascination, we can cite for example the extravagant Amine Bendriouich, winner of the Openmymed prize from the renowned Maison Mode Méditerranée for his pop work which diverts the big names of consumerism to put them forward with "sauce" local.
Artsi Ifrach known as Art/C is also known for its captivating collections which revisit traditional local outfits and reflect on the notions of virility and the place of color in society.
We can also note other famous designers in the Parisian fashion industry probably inspired by the country and its chic and colorful bohemian influence.
For example Bouchra Jarrar from Fez, former artistic director of Lanvin, after another famous Moroccan: Alber Elbaz, born in Casablanca.
Or Evelyne Chetrite, born in Rabat, founder of the Sandro brand, but also her older sister Julie Milgrom, founder of Maje.
Aldo Bensadoun, born in Morocco, founder of the shoe empire of the same name.
All these eminent figures in international fashion have undoubtedly drawn inspiration in their collections from the atmosphere that emanates from this city but also from its unique craftsmanship!
Bahaar is no exception to the rule, and it is with embroidered blouses and dresses influenced by the Berber spirit that the bohemian chic brand immortalizes its interpretation of what the city represents.
And this always involves the quality of the materials and embroidery used!
Bahaar therefore mixes his Parisian inspirations with the spirit of Marrakech; creative and aesthetic melting pot that sure works and continues to inspire us every day!
More bohemian-chic looks on www.bahaarofficial.com