Fashion notebook: Essentials to combine style AND eco-responsibility!

How to combine style and eco-responsibility?

eco-responsible brand

BAHAAR imagines the ideal bohemian chic wardrobe with:

  • Pretty bohemian looks for strolling around town, including many linen essentials;
  • Beachwear pieces to wear over the swimsuit for maximum comfort and elegance;
  • Dressy dresses for small and big summer occasions: your best friend's wedding, baptism, garden party...all occasions are good for shining in our signature dresses!

All our creations are designed with love in Paris.

eco-responsible brand 100% linen


If the desire to dress with style is there, More and more of us are realizing that this should not be done to the detriment of nature, that's why we have opted this season for a material that we love: Linen!

More than 50% of our collection is made from linen, certified oeko-tex. Why do we favor linen in our creations? Pwhy is linen an eco-responsible material? 

It is a natural fiber

First of all, it is one of the oldest natural fibers in the world!

100% Linen Collection

France is the leading producer of linen in the world

This crop grows mainly in France in the North, France being the leading producer of flax in the world.

100% Linen Collection

The environmental impact of flax cultivation is reduced: little irrigation, pesticides and fertilizers

Its environmental impact is very interesting compared to that of cotton for example because it requires very little irrigation: rainwater is sufficient for flax cultivation; In addition, it is a very resistant crop: flax plant fiber does not need fertilizers or pesticides, it can use the resources of the soil naturally.

Flax fights against the greenhouse effect

Each year in France, flax cultivation absorbs around 250,000 tonnes of CO₂.

Flax is a zero waste plant 

All parts of the plant are used and valued: seeds, oil, fibers...

Linen clothing is hardable

Its technical properties are impressive and contribute to the durability of the product:

Strong, light and flexible at the same time, linen fiber has a very long lifespan.

Linen clothes are perfectly suitable for summer

It is perfectly suited to summer heat, and keeps you warm in winter since it is thermoregulatory ;

It also has other interesting properties for our health and hygiene:

It is hypoallergenic Andantibacterial


100% Linen Collection


How to maintain your linen garment?

Some good practices for taking care of your linen piece:

  • wash at 30-40° maximum;
  • avoid spinning and prefer drying in the open air (which is also better for the planet);
  • iron the laundry when it is damp, inside out.

Convinced of the benefits of linen? Discover our linen must-haves on



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