A family story

We are two sisters, very accomplices and complementary, who share a common passion for fashion. We realized a dream together: that of creating our own fashion brand: Bahaar.

Here is our story:

Sofya and Soumaya Benzakour Founders Bahaar


From architect to fashion designer: the fashion course of our artistic director: Sofya

Sofya, first graduated in architecture in Paris Val de Seine and Polytecnico Di Milano, then devoted herself to his passion: fashion.
She created her fashion blog in 2012: the color of the moment, where she shares her looks, her inspirations and fashion decrypts. Then, she creates her Instagram account which today brings together more than 150K subscribers.
His solar looks, mixing Parisian chic and Mediterranean inspirations become his fashion signature. She was then invited to the most beautiful fashion shows of fashion weekends in Paris, Milan, New York etc ... She also collaborates with prestigious fashion houses and beauty brands.


Sofya Benzakour Instagram Bahaar


The birth of Bahaar: fusion between Parisian chic and Mediterranean inspirations

Inspired by their trips around the Mediterranean, Mykonos, Tangier, Marrakech, Capri, Saint-Tropez, Ibiza, Mallorca ... Sofya and Soumaya nourish the dream of creating a fashion brand inspired by this diversity of the Mediterranean world where they grew up .
They launched the brand in 2019 around a Resortwear line. Then they complete their collection of signature dresses thought for celebrations.
 On the occasion of a shoot in the dunes of Essaouira, in Morocco, the program 50 'Inside devotes a report on TF1!

Bahaar on 50 minutes inside TF1 Morocco Essaouira


Celebrate with us your most beautiful, young and old moments

Our collections, designed by women for women, offer clothes that enhance femininity and celebrate know-how. 
Mixing Parisian chic and Bohemian Mediterranean inspirations, CHacune of our pieces is an invitation to celebrate your best moments in style: seaside holidays, evenings, weddings, birthdays, cocktails, Garden-Party ...
We are delighted to enhance you for these great opportunities, so, to immortalize them, do not forget to share with us your photos and add the tag #bahaarfamily on social networks!